Good PR in a Bad Economy
Beauty PR Blog. Photo: C. Wolfcale. PR-savvy salon and spa owners are ‘surfers’, they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you! Slowing economies are ripe with opportunity for ‘pr-creative’ smaller businesses. Think about it.
* Competition is thinning the herd – No different from the huge $ companies in the news today, nearby salons begin to disappear from the scene. That means ‘more prospective clients’ out there who still want to “look good, feel good”.